Meg Brunson has been marketing to moms for over a decade. After leaving her corporate job at Facebook in 2017 to be a more present mom to her 4 daughters, she founded EIEIO Marketing; a digital marketing agency focused on Facebook Marketing for family-first businesses.
Through highly targeted, results-driven, Facebook Ads she’s delivered results for her clients that include: doubling their lead volume, generating 62% more sales than the in-house team, attaining a 16x return on ad spend, and reducing the cost per lead by
99%! She also hosts the FamilyPreneur podcast, an interview-style show that explores the “balance” of family & entrepreneurship with a focus on raising kidpreneurs.
Meg’s DC PodFest Session
Title: Facebook Ad Strategies for Podcasters
Facebook Ads are effective and affordable – if you know how to use them! Because our podcasts are hosted and listened to on a variety of third-party platforms, it makes leveraging Facebook Ads increasingly challenging. As a former Facebook employee, I knew I wanted to leverage Facebook Ads to grow my reach and in this workshop we’ll review 4 strategies for growing your Podcast on a modest budget, including best practices for targeting, creative, and analytics. You may want to bring a notebook and a pen, but I’ll send notes your way after the session, too!