Raised in party by talk radio, Chris recognized how much his asymmetrical connection with the shows that entertained and educated him affected his life. Like a moth to a flame he was drawn to radio early in his career, and quickly found himself with CBS Radio working with some of the very talk shows that helped shape his life.
While at CBS Chris helped these shows share their content on new platforms; streaming audio and video, social media, and eventually the platforms we know and love today like Podcasts and YouTube. Through these efforts he helped shows like Howard Sterns’, Don and Mike, the Junkies, and others interact with interesting and entertaining brands like Red Bull, the UFC, WWE and hundreds of others.
He founded Buy Podcasts to connect engaging podcasts of all types with interesting brands. Enabling the shows and their host to focus on telling the stories they love and make a living without compromising or “selling out” their audiences.
Chris is also the owner and founder of Yoko Co, a web presence management firm focused on working with organizations who have a passion or purpose beyond profit. When he isn’t supporting the programs and podcasts he enjoys most, you’ll likely find him on the ice playing hockey, with his nose buried in a book, or playing and exploring with his incredible wife and two daughters.
Chris’s DC Podfest Session
Title: How To Attract, Pitch, And Retain Sponsors And Media Buyers
Chris Yoko, Founder of BuyPodcasts walks through how podcasters can better fund their projects working with sponsors. This session will include an overview of the essentials of “selling” your podcast, as well as the processes and systems to help set yourself apart from the tens of thousands of other competing podcasts in the eyes of sponsors and media buyers. There is also a Q&A component, those who would like to have their questions given priority can write their questions on the cards provided before the session begins. Templates and platforms shown in the session will be made available to attendees, simply sign the sheet or leave a business card behind to have them emailed to you.