Beyond Monetization: Be Your Own Podcast Sponsor
About The Session
You shouldn’t start a podcast to make money. We’ve heard that advice a million times. There are a lot of ways to monetize a podcast: crowd funded donations, peddling souvenir merch, and of course, corporate sponsorships. Why do podcasts covet corporate sponsorships so much? What’s great about turning your podcast into an digital billboard for a product you may or may not care about? What if there was a sponsor that you love and was committed to every single episode? What if every sale that company generated went into your own pocket? It’s your own company, of course. This session is for business owners or aspiring entrepreneurs who wants to use a podcast to grow their business.
What You’ll Learn
- Traditional sponsorships are overrated.
- Having your own company is awesome (even if it’s a side hustle).
- Having a podcast to market your own company is the best use of your marketing dollars.
- It takes time so be patient and don’t give up right away.
- Anyone can do it!